Product Design, Animation

Kaodim Vendor Growth Plan

Photo of Space Simplified by Twentythree project

There are 2 categories of Kaodim vendors: Minted Vendors and Marketplace. Minted vendors are handpicked (manually) for specific service types & service areas, with some added bonuses from Kaodim. The rest of the vendors fall into the marketplace. The aim is to democratise the vendor segmentation and reduce the manual intervention into the minted program. The gamification of this feature made it very clear and easy for vendors to follow, and be promoted into the Minted programme automatically.

ROLE 👩‍🎨

Product Design, Animation, Prototyping, Visual Design

timeline 🗓️

2020

Business problem

A special team of 5 is required to manage the minted vendor programme manually across 4 countries. It is very time-consuming and labour-intensive to schedule jobs manually for minted vendors because of the constant follow-up on the vendor’s performance.

Design process

I worked with a project manager, team of developers and QA to create the user interface and experience design for this feature.

Upon getting the approval on the design concept which I have developed based on the project brief, I shared the first draft design with the team. Once they were happy with the design, I then created a clickable prototype, allowing the vendors to validate the designs and user flow for the Vendor’s growth plan and gather their feedback on the new features.

Photo of before vs after payment calculator

Next, I prepared some interview questions and tasks in Google Sheets and we conducted an online usability testing session via Google Meet and compiled the notes and feedback provided by the vendors during the usability testing.

Photo of before vs after payment calculator

While incorporating the feedback received from the usability testing, I also tweaked the UI to make it as minimalistic as possible, using different colour themes and benefit icons for each level. I presented the metrics for each level in a fun way to make it less intimidating for the vendors, too.

Vendor Segmentation

With this feature, all existing vendors will be segmented into tiers (levels 1 to 5 with 1 being the lowest and 5 being the highest level), and the system will regulate job flow to them based on their levels.

Photo of before vs after payment calculator

Progress Tracking

With the gamification of this feature, the vendors will have a clear view of what is expected of them on a monthly basis according to their personalised Growth Plan. At the beginning of every month, vendors will receive a notification about their progress, i.e. levelled up, maintained at the same level, or failed because they couldn’t meet the metrics.

Photo of before vs after payment calculator

Tier metrics

Photo of before vs after payment calculator

Progress notification

Performance Monitoring

If the vendors have failed to meet the performance target on the 3rd week of the month, the system will flag negative metrics in red to catch the vendors' attention. The internal team will then reach out to the vendors and guide them on how to move forward.

Photo of before vs after payment calculator

Results

All existing vendors are segmented into tiers (levels 1 to 5 with 1 being the lowest and 5 being the highest level), and the system will regulate job flow to them based on their levels automatically.

Vendors must achieve the metrics set for them in order to maintain a level, which is clearly stated along with the benefits associated with each level.

Through this feature, the company managed to reduce 60% of the ops headcount while maintaining the same volume of vendors systematically.

Animations

I’ve always wanted to explore how to create micro animations with LottieFiles so I took this chance to learn how to do this right. After going through their courses, I was excited to turn these illustrations into animations 🙊.

I hope you will enjoy these animations as much as I have enjoyed creating them. I will be uploading a few more soon 🚀

Payment calculator enhancement on the Kaodim App

Kaodim Vendor final payout process improvement